Beginning in 2013, The Premier Basketball League will be broadcast on the new soon to launch network, “Soul of the South Network.”
Distributed by Digital Multicasting Technology, the new network will broadcast over 18 stations in 11 markets reaching over 95 million Americans and allowing 62% of African American households access to original programming customized specially for them. Along with this original programming, Soul of the South Network will also broadcast both national news and daily customized local news. The new network is also looking at establishing itself in the sports entertainment field and partnering with The Premier Basketball League will give the network access to a solid fan base that can only help in building a strong sports entertainment audience.
“It’s an honor to be the first professional sports league to be featured live on the Soul of the South Network. We look forward to showcasing The PBL talent and top level competition to a whole new audience,” said Dr. Severko Hrywnak, Chairman of the Board of The Premier Basketball League.
In March 2013, The PBL will be entering its 6th season which coincides with the official launch of SSN TV. With this new partnership, PBL fans will be treated to an action packed game of the week on live television on a major television network.